Competition Market Analysis Lantern

When I started my SEO agency back in 2016, I thought the hardest part would be landing the first client. I was wrong. The real challenge came six months later, when that client asked the question every agency dreads: "Why should we keep paying you?" I had reports showing rankings and traffic, but I couldn't clearly show how those numbers compared to their competitors. That was the moment I understood that a proper competition market analysis is not a nice-to-have. It is the